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December Chapter Meeting

Topic: Let Them Have Their Cake and Eat
It, Too! Donor Recognition for All Giving Levels.

presented by 

Daphne Powell, Senior Director, and Melanie Armstrong, Assistant Director, from
UAB’s Office of Stewardship and Donor Relations 

Date:  Wednesday, December 14, 2016 
Time:  11:30 - 1:00
Location:  Junior League of Birmingham
Address:  2212 20th Avenue South, Birmingham, AL  35223 (map)
Parking:  AFP Members and Guests should park in the west parking lot
(standing in front looking at the building, to the left)

Click here to register and reserve a lunch.

Please make your reservations by Wednesday, December 7, 2016.
Unfortunately, lunches cannot be provided to those making reservations after this deadline.


The University of Alabama at Birmingham (UAB) kicked off the public phase of a $1 billion
comprehensive campaign at the end of 2013. The goal is to build upon the five mission pillars of the
university—education, research, patient care, community service and economic
development—strengthening UAB’s position as one of the nation’s most productive and dynamic
universities. Daphne and Melanie will provide an overview of how UAB prepared for the campaign,
including information on branding, marketing, a detailed stewardship audit of all units, development
of a comprehensive donor recognition matrix and reporting model, and crises management. Attendees
will leave the session with ideas of how to enhance donor relations at their own organizations and
ensure appropriate recognition related to the level of giving from annual fund donations to
transformational major gifts. It is the wish of the presenters that this presentation will inspire others to
be creative with meaningful recognition and engagement that will encourage donors to give again and
give more.


About the Presenters
Daphne B. Powell
Senior Director of Stewardship and Donor Relations
The University of Alabama at Birmingham

Daphne B. Powell is senior director of stewardship and donor relations at The University of Alabama
at Birmingham. She developed, implemented, and oversees UAB’s comprehensive stewardship
program for gift acknowledgement, recognition, and reporting. Daphne is a charter member of the
Association of Donor Relations Professionals, where she has served in many volunteer roles including
board secretary, and she has spoken at local, regional, and national events. She is a member and chair-
elect of the Alabama School of Fine Arts Foundation Board of Directors. She received her bachelor’s
in business management from UAB, and she and her husband Richard reside in Lake View, Alabama.

Melanie Armstrong
Assistant Director of Stewardship and Donor Relations
The University of Alabama at Birmingham

Melanie Armstrong is assistant director of stewardship and donor relations at The University of
Alabama at Birmingham. She is primarily responsible for managing impact reporting for all
endowments and principal gifts to the University of $25,000 or more. Melanie began her career at
UAB in June 2005 as stewardship associate and has progressed to management of reporting for the
entire campus, as well as gift agreement author and recognition consultant. Melanie received her
bachelor’s degree in sociology from UAB and is currently pursuing graduate studies in public
administration. She has presented at conferences for the Association of Donor Relations Professionals
(ADRP) and the Association of Advancement Service Professionals. She is a member of ADRP and
serves as Vice President of the UAB MPA Student Association. She resides in Moody with her
husband Bobby, where they serve as foster parents for St. Clair County.

We look forward to seeing you and your guests!

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